IS

Zhong, Yingqin

Research Interests (5)

List of Topics (5)

Topic Weight Topic Terms
0.209 social networks influence presence interactions network media networking diffusion implications individuals people results exchange paper
0.153 information processing needs based lead make exchange situation examined ownership analytical improved situations changes informational
0.143 emotions research fmri emotional neuroscience study brain neurois emotion functional neurophysiological distrust cognitive related imaging
0.107 effect impact affect results positive effects direct findings influence important positively model data suggest test
0.101 online consumers consumer product purchase shopping e-commerce products commerce website electronic results study behavior experience

Coauthor Network

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List of Coauthors (2)

Chau, Patrick Y.K. 1 Kuan, Kevin K Y 1

Article Keywords (6)

electroencephalography 1 emotion online 1 group buying 1 information social influence 1
NeuroIS 1 normative social influence 1

Articles (1)

Informational and Normative Social Influence in Group-Buying: Evidence from Self-Reported and EEG Data (Journal of Management Information Systems, 2014)
Authors: Abstract:
    This study examines two types of information commonly used by group-buying sites to induce purchasing. The first study indicates the number of people who have bought a deal ("buy" information). The second one indicates Facebook friends who "like" a deal ("like" information). The effects of the group-buying information on opinions (attitude and intention) and emotions were examined using a controlled experiment. Our results show that positive and negative "buy" information has an asymmetric influence on attitude and intention, whereas "like" information has a positive influence on intention. The presence of "buy" information is associated with EEG activity that is generally linked to negative emotions. However, the addition of "like" information is associated with EEG activity that is generally linked to positive emotions. The different effects of the two types of group-buying information can be explained by the different social influences exerted by the information.